Senior Digital Associate

Job Description

Responsibilities

• Support the development and manage the execution of the organization’s digital program with the Executive Director, Chief Advocacy Officer, Chief Narrative Officer, Director of Marketing & Communications, and communications team.
• Lead the design vision and execution of the organization’s website and all campaign microsites, ensuring a sleek, sophisticated, and cutting-edge visual aesthetic; strong UX and accessibility standards; and clear narrative alignment across all digital properties.
• Strong graphic design skills, with the ability to apply organizational branding consistently across traditional campaign materials and digital platforms, and translate those assets into cohesive microsites and web-based advocacy tools.
• Establish and maintain high-quality visual and design standards across all digital outputs, including websites, campaign pages, social media assets, email templates, and advocacy materials, ensuring consistency with organizational brand and values.
• Manage digital organizing tools, helping program staff to drive digital actions in support of their campaigns.
• Manage social media efforts, working alongside others on the communications team to create, edit, publish, and share compelling content daily (e.g. original text, graphics, videos, and news); engaging with followers, partners, and other content; and responding to messages.
• Manage the email program to appropriately convey the organization’s story and work to its supporters in service of education, advocacy, and fundraising efforts.
• Manage SEO and Google Ads to maximize reach and engagement.  
• Track and evaluate the efficacy of the digital program, recommending and implementing adjustments to strategy based on results. 
• Stay up to date with current technologies and trends in digital organizing to recommend and implement new approaches.

Critical Factors for Success
This role requires a motivated self-starter who takes initiative unprompted, consistently delivers high-quality work, is an excellent project manager, is a proactive and innovative problem-solver, appreciates direct feedback, and has the following:

• Sophisticated visual design and graphic communication skills, with the ability to independently produce polished, campaign-ready graphics and visual narratives.
• Robust CSS styling and web design skills, with the ability to customize, troubleshoot, and refine layouts and visual presentation across organizational websites.
• Strong writing, editing, proofreading, and copyediting skills.
• Strong working knowledge of core digital tools and platforms, including Canva, Mailchimp, Quorum, Adobe Suite, Squarespace, and comparable software.
• Experience applying UX, accessibility, and inclusive design best practices to create culturally relevant digital campaigns, informed by meaningful collaboration with racially and economically diverse people, communities, and organizations.
• Experience in digital organizing, digital communications, or design-led advocacy work, with increasing ownership over digital strategy and execution.
• Experience using digital metrics and analytics tools, including Google Analytics, social media insights, email analytics, A/B testing, to make data-driven decisions and optimize digital strategies.
• Commitment to the organization’s mission as well as a working understanding of the prison industry, or a strong interest in learning.
• Genuine commitment to our organizational values: act with integrity, focus on impact, deliver excellence, get it done, and operate with intellectual curiosity (visit worthrises.org/jointhefight).

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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