Marketing Specialist

Job Description

Responsibilities:

• Identify, recruit, and manage relationships with Key Opinion Leaders (KOLs), influencers, and content creators to drive brand awareness and conversions.
• Plan, execute, and optimise KOL and influencer marketing campaigns across relevant channels (Instagram, TikTok, YouTube, and other social/media platforms).
• Negotiate partnership terms, contracts, and deliverables with KOLs, talent agencies, and media partners.
• Analyse campaign performance and KOL-driven conversion data to improve ROI, reach, and marketing efficiency.
• Work closely with cross-functional teams (creative, content, product, compliance) to align KOL strategies with overall business goals and brand guidelines.
• Identify trends, insights, and emerging creators in the influencer and paid media landscape to stay ahead of the curve.
• Act as the main point of contact for KOL partners, building long-term, trust-based relationships that support sustained growth.

Qualifications and Requirements:

• Great interest in the financial services industry.
• Proven experience managing KOL, influencer, or media buy relationships and campaigns.
• Strong negotiation skills, with the ability to build and maintain productive relationships with KOLs, agencies, and partners.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• A self-starter attitude, capable of managing multiple campaigns, partners, and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills in English; working proficiency in Mandarin is highly regarded, and other additional European language skills are advantageous.
• Experience with, or exposure to, the LATAM market is a strong advantage — fluency in Spanish and/or Portuguese, or an existing network of LATAM-based KOLs and influencers, will set you apart

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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