Lifecycle Marketing Coordinator
Job Description
About The Role
We are looking for a Lifecycle Marketing Coordinator to help expand the Lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.
You will support the vertical Lifecycle Marketing Manager & other team members in efforts to increase activation & retention of Business Admins, Users and Work Profile Users with efficient communications – primarily by automation & optimization of email, SMS and Push campaigns.
Main Tasks And Responsibilities
- With the help of the Lifecycle Marketing team, support the performance of over 2000 automated messages by setting up the campaigns, editing the copy, visuals, and target audiences
- Draft, localize and implement new lifecycle messaging campaigns for active, passive, and churned users for assigned product line
- Work closely with 30+ local teams to support sending market-specific and global ad-hoc communications
- Debug and optimize active communication campaigns to ensure its best performance
- Analyse existing communications and implement new messaging campaigns for active and churned users
About You
- You have at least 1 year of experience working in marketing, product, or a similar field.
- You have an understanding of user lifecycle and high interest in developing the knowledge further.
- You have excellent English copywriting skills.
- You have high attention to detail and ability to focus and prioritise.
- You have experience with lifecycle/email campaigns and communicating to large audiences is beneficial.
- You have experience with customer engagement tools (Leanplum, Braze, Intercom, etc) is a plus.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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