B2B Growth / Performance Marketer
Job Description
Responsibilities
• Create a plan that brings in leads in the first 30 days and keeps growing over the next 6 to 12 months
• Run paid ads and retargeting campaigns on Google, LinkedIn, Meta, and other platforms, putting budget where it actually converts
• Build email nurture, lead scoring, and automation workflows that route high-intent leads to sales in real time
• Build and release landing pages to attract the right audience, and A/B test to optimise
• Make Capital Placement visible in AI search (ChatGPT, Gemini) through structured data, citations, and Answer Engine Optimisation.
• Track the full funnel from first visit to closed deal, and use the data to decide what to improve
• Work closely with sales to agree on what a good lead looks like and keep improving the handoff
• Lay the groundwork to build a team around you in the next 6 -12 months
What we’re looking for
• A self-starter who builds solutions when they don’t already exist
• 2+years building inbound marketing engines from scratch at a B2B startup, owning the strategy as well as the execution
• Hands-on with paid ads on Google, LinkedIn, and Meta (including retargeting), and you’ve experimented enough to know what works and what doesn’t
• Email and marketing automation experience
• Day-to-day use of sales engagement and enrichment tools like Clay, Apollo, and Instantly
• Comfortable with data and building dashboards
• Extensive experience using AI tools (ChatGPT, Claude, or similar) to automate your workflow, spin up copy, build landing pages, and more
Bonus points
• Experience in recruiting, edtech, early-career, or marketplace startups
• Experience marketing to B2B buyers in the UK, UAE, or other Western markets
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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