Social Media Specialist

Job Description

Responsibilities

• Own day-to-day publishing across our Client s corporate social media channels using Sprinklr.
• Develop, review, and refine social copy for publication, tailoring messaging to the platform, audience, and campaign objectives. Format posts, validate links, optimize social assets, and ensure all content meets platform-specific best practices.
• Coordinate the publishing workflow, confirming required stakeholder approvals have been received before content is scheduled or published.
• Stage, schedule, QA, and publish content through Sprinklr while maintaining publishing calendars and embargo requirements.
• Maintain the accuracy and integrity of the social content calendar by proactively managing scheduling updates, identifying conflicts or gaps, and ensuring publishing plans remain aligned with current business priorities.
• Manage and maintain content within the Sprinklr Employee Advocacy platform, including organizing content, publishing approved campaigns, and supporting program administration.
• Monitor corporate social channels for comments, questions, and conversations, responding or escalating in accordance with community management guidelines.
• Partner with Communications, Editorial, Product Marketing, Campaigns, and Executive Communications to ensure accurate and timely execution of launches, campaigns, and thought leadership.
• Identify publishing issues, workflow improvements, and operational efficiencies that improve quality and scalability.
• Support social governance by following publishing standards, approval workflows, taxonomy, accessibility, platform specifications, and brand guidelines.
• Monitor publishing quality and flag issues or trends that could improve future content execution.

Required Experience Qualifications

• 2 4 years of experience managing day-to-day social media publishing for a B2B organization.
• Experience publishing content on LinkedIn and YouTube, with familiarity across additional enterprise social platforms.
• Hands-on experience using enterprise social media management platforms such as Sprinklr (preferred), Sprout Social, Hootsuite, or similar.
• Experience coordinating publishing workflows, approvals, and content scheduling across multiple stakeholders.
• Strong proofreading, copy editing, and quality assurance skills with exceptional attention to detail.
• Comfortable engaging professionally with customers and online communities.
• Highly organized with the ability to manage multiple deadlines in a fast-paced environment.
• Experience using Canva or Adobe Express for light image resizing and social asset optimization.
• Strong communication and collaboration skills with cross-functional teams.
• Demonstrated ability to identify workflow improvements and proactively recommend operational efficiencies rather than simply executing assigned tasks.
• Experience using AI-powered productivity tools to improve publishing workflows, content preparation, and quality assurance is a plus.
• Experience supporting employee advocacy platforms is a plus.

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