Senior Specialist

Job Description

Responsibilities

• Build, test, and deploy automated customer journeys and multi-channel marketing campaigns using Adobe Journey Optimizer (AJO) and Adobe Marketo Engage.
• Translate campaign briefs, audience segmentation, and business requirements into scalable automated workflows.
• Execute end-to-end email builds, including layout, dynamic content, personalization, and responsive design.
• Perform comprehensive QA testing across audience logic, journey flows, email rendering, links, dynamic content, and automation rules before deployment.
• Validate campaign data, audience segmentation, UTMs, and tracking in collaboration with Business Intelligence and Marketing Operations teams.
• Coordinate with Creative and Content teams to ensure all marketing assets meet campaign requirements and brand standards.
• Configure dynamic content and personalization based on customer behavior, preferences, and engagement signals.
• Ensure compliance with GDPR, CAN-SPAM, CCPA, consent management, and internal governance policies.
• Monitor campaign performance and provide recommendations to improve engagement, conversion, and customer experience.
• Maintain documentation for campaign logic, testing processes, automation workflows, and governance standards.
• Develop reusable templates, workflow libraries, and campaign assets to improve efficiency and consistency.
• Stay up to date with Adobe Experience Cloud enhancements, marketing automation trends, and industry best practices.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• 5+ years of experience in marketing automation, customer journey orchestration, or digital campaign execution.
• Hands-on experience with Adobe Journey Optimizer (AJO), Adobe Marketo Engage, Salesforce Marketing Cloud, or similar enterprise marketing automation platforms.
• Experience building complex customer journeys using audience segmentation, dynamic content, and personalization.
• Working knowledge of HTML/CSS for email development and troubleshooting is preferred.
• Adobe Journey Optimizer or Adobe Experience Cloud certifications are an added advantage.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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