Job Description
Responsibilities
- Develop and execute digital marketing strategies to promote company products and services.
- Manage and maintain social media platforms including Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and YouTube.
- Create engaging content for social media, websites, blogs, and email campaigns.
- Plan and manage paid advertising campaigns through Google Ads, Meta Ads, and other digital platforms.
- Conduct keyword research and implement SEO strategies to improve website rankings.
- Monitor website traffic, campaign performance, and conversion rates using analytics tools.
- Manage email marketing campaigns and customer engagement initiatives.
- Track marketing KPIs and prepare regular performance reports.
- Coordinate with designers, content creators, and sales teams to ensure consistent brand messaging.
- Research market trends, competitors, and customer behaviour to identify growth opportunities.
- Maintain marketing calendars and ensure campaigns are delivered on schedule.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
- Proven experience in digital marketing or a similar role.
- Strong understanding of SEO, SEM, PPC, social media marketing, and email marketing.
- Experience with Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
- Excellent written and verbal communication skills.
- Ability to create compelling content and marketing copy.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Office, Google Workspace, and marketing tools.
- Ability to work independently and manage multiple projects simultaneously.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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