Marketing Lead 

Job Description

The Opportunity

We are the sole regional distributor of a globally iconic sports brand across Southeast Asia. The business operates across multiple countries, categories, and channels, and is well established as a market leader in the region.

We are looking for a marketing leader to take ownership of how this brand shows up across the region – across offline activations, sports events, digital, retail, and trade. This is a hands-on role with a multi-million dollar budget, real decision-making authority, and direct collaboration with Product Development (including China-based teams), Sales, E-commerce, and country teams.

The role requires someone equally comfortable leading a major event activation as they are building out digital and performance marketing capability.

Responsibilities

•      Own and execute the regional marketing strategy across all brands and markets in Southeast Asia – covering brand positioning, campaigns, activations, and trade marketing

•      Lead product launches, seasonal campaigns, and key brand moments with strong creative direction and commercial alignment

•      Plan and deliver offline activations including sports events, sponsorships, experiential marketing, and retail VM

•      Build and oversee the digital marketing capability – social, content, performance marketing, e-commerce support, and community engagement

•      Build, lead, and develop a regional marketing team across Brand & Campaign, Trade Marketing & Retail VM, Sports Marketing & Events, Digital Marketing, Design, and Marketing Operations

•      Manage the regional marketing budget with clear commercial judgment on investment priorities and ROI

•      Work closely with Product Development (including China-based teams), Sales, and E-commerce to ensure marketing is tightly aligned with business objectives

•      Provide final approval on all major marketing outputs – campaign visuals, catalogues, retail POS, event branding, and digital assets

Requirements

•      10+ years of marketing experience with a demonstrated track record of building brands and delivering commercial results

•      Strong capability across both offline (events, sponsorships, experiential, trade marketing) and digital (social, content, performance, e-commerce) – this role requires both

•      Experience in sports, lifestyle, or premium consumer brands is strongly preferred; strong FMCG or other fast-moving consumer category experience will also be considered

•      Proven ability to build and lead in-house marketing teams, not solely through agency management

•      Regional experience in Southeast Asia with a clear understanding of how to adapt strategy across different markets

•      Strong commercial instincts and a track record of tying marketing investment to business outcomes

•      Hands-on, high-ownership approach – comfortable with both strategy and execution

Education

•      Bachelor’s degree in Marketing, Business, Communications, or a related field

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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