Social Media Executive

Job Description

Responsibilities

• Plan, develop, and execute content strategies aligned with marketing campaigns, product launches, and brand goals
• Manage content across digital platforms including XHS, Instagram, TikTok, Facebook, and YouTube
• Create and publish engaging content (captions, visuals, short videos, reels, etc.)
• Monitor social media trends, platform updates, and competitor activities to optimise performance
• Track and analyse content performance, and refine strategies based on insights
• Manage and grow the brand’s XHS presence, including community engagement
• Coordinate with internal teams (Marketing, Design, E-Commerce) for consistent brand messaging
• Support content production such as shoots, livestreams, and campaign activations
• Manage influencer/KOL collaborations including sourcing, briefing, execution, and performance tracking
• Assist in executing marketing campaigns, partnerships, and brand collaborations

Requirement

• Bachelor’s Degree in Marketing, Mass Communication, Multimedia, or a related field
• 1–2 years of experience in social media management, content creation, or digital marketing
• Proficient in social media tools and basic photo/video editing software (e.g. Canva, CapCut, Adobe Suite)
• Familiar with content analytics tools (e.g. XHS, Meta Business Suite, TikTok Analytics)
• Strong writing and storytelling skills with a good eye for visual content
• Up to date with social media trends, pop culture, and platform updates
• A team player with strong communication, time management, and organisational skills

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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