Media Strategist and Buyer

Job Description

Responsibilities:

• Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
• Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
• Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
• Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement.
• Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data.
• Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.
• Provide monthly media performance reports with actionable insights.

Qualifications:

• Bachelor’s degree in marketing, media planning, or analytics.
• 7+ years in media strategy and buying, preferably in public sector or health awareness campaigns.
• Deep understanding of equitable media planning and multicultural engagement.
• Experience with Google Ads, Meta Ads, OTT, and community-based media buying. This position is Remote/Telecommute job. Massachusetts residence is a plus. 

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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