Deputy General Manager – Product Innovation

Job Description

Responsibilities

Product Strategy & Development:

• Define and recommend the right product mix for upcoming projects.
• Develop USPs for each project by identifying consumer needs and market trends.
• Research and recommend innovative features addressing customer pain points and aspirations.
  

Market Research & Benchmarking

• Conduct competition benchmarking and consumer research in collaboration with HO teams.
• Provide critical inputs for land acquisition based on desirability, sales velocities, and pricing.
  

Innovation & Standardization

• Set up and update product innovation processes, templates, and standards.
• Monitor and ensure the implementation of standardized processes across regions.
  

Stakeholder Collaboration

• Collaborate with internal teams (Marketing, Design, and Sales) and external vendors to ensure seamless project execution.
• Conduct value proposition testing with stakeholders, including channel partners and consumers.
  

Training & Support

• Deliver product training to the sales team during launches and sustenance phases.
• Provide guidance to regions on market positioning and pricing strategies.
  

Key Performance Indicators (KPIs)

• Successful product launches with defined USPs and optimal product mix.
• Effective training sessions and support for the sales team.
• High accuracy in market research and competition analysis.
• Timely delivery of innovative recommendations and standardized processes.
• Improved customer satisfaction and market positioning for all projects.
  

Qualifications & Experience

• MBA or Master’s in Construction Management from a leading institution.
• Bachelor’s degree in Civil Engineering
• Relevant years of experience in product innovation, marketing strategy, or related roles in the real estate or construction industry.

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