Trademark, Copyright & Brand Protection Workbook

Description

A brand you cannot protect is a brand you can lose. This workbook explains how trademarks, copyrights, trade secrets and domain names work together to protect a US business, with a step-by-step process for clearing a business name, searching the USPTO database, choosing the right trademark class, filing an application and responding to common office actions. Worksheets cover
brand naming checklists, distinctiveness scoring and a social handle and domain audit. The Excel IP register logs every mark, registration, renewal date and licensing arrangement so nothing lapses. Educational material that supports, and does not replace, advice from a trademark attorney