Pricing Strategy Workbook & Profit Margin Calculator

Description

Underpricing is the most common and most fixable small business mistake. This workbook explains cost-plus, value-based, competitive, tiered and subscription pricing, with decision worksheets for choosing the approach that fits your market. The Excel calculator computes true hourly cost, product margins, break-even volumes, discount impact and the price increase needed to offset rising costs, and models three package tiers with projected revenue. Includes guidance on presenting price increases to existing customers and testing prices without alienating your market.