Brand Naming & Tagline Generator Workbook

Description

Naming a business is one of the most consequential creative decisions you will make. This workbook takes you through a structured naming process: setting criteria, mining 300 creative prompts across descriptive, evocative, invented and founder-based name types, shortlisting, screening for pronunciation and spelling issues, checking domain, social handle and trademark availability and testing with customers. An Excel scoring matrix ranks candidates against weighted criteria. A tagline chapter adds formulas for benefit-led, contrast and promise taglines with 60 worked examples across
industries.