Analytics & KPI Dashboard Setup Guide (GA4 + Marketing Metrics)

Description

You cannot improve what you do not measure, and most small businesses measure the wrong things. This guide walks through GA4 setup, event and conversion configuration, UTM link tagging, Google Search Console linking and connecting ad platforms, then defines the fifteen marketing and sales KPIs that matter: traffic by source, conversion rate, cost per lead, customer acquisition cost, email list growth, open and click rates, average order value, repeat purchase rate and more. The Excel dashboard consolidates these numbers monthly with trend charts and target tracking, and a UTM builder sheet keeps campaign tagging consistent.