Web Analyst

Job Description

About the Role:
We’re looking for a Web Analyst who thrives on turning fragmented web activity into clear narratives and actionable insight. This is not a checkbox role—we want someone who understands that behavior tracking is only valuable when paired with real business questions, and who can both challenge and clarify stakeholder assumptions.

Key Responsibilities:

• Develop and maintain analytics implementation plans that go beyond surface-level tagging—map business goals to user actions and define what should be tracked (not just what can be).
• Use GA4 and Google Tag Manager to set up, audit, and refine event tracking for marketing sites, landing pages, and microsites.
• Design dashboards in Looker Studio or Power BI that prioritize clarity and context—no vanity metrics, no data dumps.
• Collaborate with CRO, SEO, and content teams to form hypotheses, track funnel performance, and quantify the impact of site changes.
• Identify where user journeys break—whether it’s a UI issue, poor copy, or an ambiguous CTA—and provide evidence-backed recommendations.
• Own weekly and monthly reporting cycles with a focus on translating trends into what stakeholders need to do next.
• Establish QA protocols for analytics deployments, especially during site migrations and A/B testing.
• Proactively flag gaps in tracking, attribution issues, or unexplained traffic anomalies.

You’re Right for This Role If You:

• Are comfortable calling out unhelpful KPIs (and can suggest better ones).
• Have hands-on experience with GA4 event modeling and know how to structure custom dimensions without cluttering reports.
• Know how to validate tracking setups using real-time and debug tools—not just waiting for data to appear in dashboards.
• Are skeptical of correlation without context and can explain nuance to non-technical audiences.
• Have built multi-source reports that blend qualitative and quantitative data, ideally from platforms like Hotjar, HubSpot, or Salesforce.
• Understand attribution models and their flaws—and can explain to marketing why their last-touch results don’t tell the full story.

Nice to Have (But Not Mandatory):

• Experience implementing server-side tagging.
• Familiarity with cookie consent management and how it impacts data integrity.
• Exposure to SQL for querying raw data sets when GA4 sampling limits become an issue.
• Background in UX research or behavioral psychology.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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