Social Media Content Creator

Job Description

Responsibilities

1. Create, curate, and publish high-quality, engaging content across social media platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok
2. Develop content strategies and calendars aligned with company marketing objectives and target audience interests
3. Produce diverse content formats including graphics, videos, infographics, carousels, stories, and reels to maximise engagement
4. Monitor social media trends, industry developments, and competitor activities to identify content opportunities
5. Engage with followers by responding to comments, messages, and mentions in a timely and professional manner
6. Analyse social media performance metrics and provide regular reports on content performance and audience insights
7. Collaborate with internal teams including marketing, communications, and product teams to align content with campaigns and initiatives
8. Optimise content for each platform to ensure maximum reach, engagement, and conversion
9. Stay up-to-date with social media algorithm changes and platform best practices
10. Manage social media advertising campaigns and optimise ad performance within allocated budgets

What we’re looking for

1. Proven experience as a Social Media Content Creator, Social Media Specialist, or similar role for at least 2 years
2. Proficiency in creating engaging visual and video content using tools such as Adobe Creative Suite, Canva, or CapCut
3. Strong understanding of social media platforms, their algorithms, features, and best practices
4. Demonstrated ability to develop and execute content strategies that drive engagement and build community
5. Excellent copywriting skills with the ability to create compelling, on-brand messaging for diverse audiences
6. Knowledge of social media analytics tools and ability to interpret data to inform content decisions
7. Strong organisational skills and ability to manage multiple projects and deadlines simultaneously
8. Creative thinking and innovation in content creation and campaign development
9. Familiarity with digital marketing principles and the broader marketing landscape
10. Knowledge of SEO and digital marketing trends is advantageous
11. Excellent communication and collaboration skills to work effectively with cross-functional teams
12. Proficiency in English and Malay; additional language skills are a plus

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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