Senior Web Developer 

Job Description

Responsibilities:

• Build and launch high-converting Shopify landing pages designed for cold paid traffic.
• Develop and customize Shopify themes using Liquid, Online Store 2.0 architecture, sections, blocks, and metafields.
• Implement ongoing theme updates, enhancements, and custom functionality.
• Optimize layouts, product pages, collection pages, and landing page experiences.
• Design, implement, and analyze A/B tests and multivariate experiments.
• Continuously improve user experience, offers, messaging, and conversion paths.
• Collaborate with marketing stakeholders to identify testing opportunities and growth initiatives.
• Leverage performance data to make informed recommendations and improvements.
• Optimize page speed and Core Web Vitals across desktop and mobile.
• Ensure mobile-first performance and usability standards.
• Maintain clean, scalable, and high-quality code standards.
• Troubleshoot and resolve front-end performance issues.
• Implement and maintain an accurate tracking infrastructure.
• Manage Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Ensure event tracking accuracy across the conversion funnel.
• Support reporting and attribution initiatives through reliable data collection.

Requirements

• 5+ years of professional web development experience.
• Proven track record developing and optimizing Shopify stores for DTC brands.
• Expert-level Shopify development skills, including: Liquid, Shopify Online Store 2.0 , Sections and Blocks, Metafields, and Theme Architecture
  • Strong proficiency in: HTML, CSS, Vanilla JavaScript
  • Demonstrable experience running and implementing CRO, A/B testing, and experimentation programs.
  • Strong understanding of mobile-first design and development principles.
  • Hands-on experience optimizing page speed and Core Web Vitals.
  • Experience implementing and maintaining: Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM)

Nice-to-Have Qualifications

• Experience with CRO and experimentation platforms such as: Intelligems, Convert, and VWO
  • Experience with Shopify page builders, including: Replo, Shogun, GemPages, PageFly
  • Strong visual design instincts and ability to collaborate from Figma designs.
  • Experience working in high-growth DTC e-commerce environments.
  • Familiarity with paid social acquisition funnels and Meta advertising ecosystems.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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