Senior/Social Media Executive

Job Description

Responsibilities

1. Social Media Management & Strategy

• Manage end-to-end social media across platforms including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Xiaohongshu, and Zalo.
• Develop and maintain a strategic social media calendar, balancing planned campaigns with real-time content opportunities.
• Collaborate with brand, content, creative, and marketing teams to ensure consistent messaging and brand positioning.
• Drive audience growth, engagement, and brand visibility.

2. Content Creation & Trend Monitoring

• Monitor market trends, digital conversations, and social media developments to identify timely content opportunities.
• Create engaging social-first content, including videos, polls, infographics, memes, and educational content.
• Optimize content strategies based on platform performance and audience insights.

3. Community Management & Social Listening

• Monitor audience sentiment, feedback, and emerging concerns across platforms.
• Engage with online communities by responding to comments and messages professionally and promptly.
• Support reputation management and issue escalation when required.

4. Campaign Support & Performance Optimization

• Support brand campaigns, product launches, and lead generation initiatives across social channels.
• Collaborate with performance marketing teams to optimize organic and paid social content.
• Recommend suitable KOL and influencer collaborations to strengthen brand awareness.

5. Reporting & Insights

• Track key KPIs including engagement, reach, follower growth, sentiment, traffic, and conversions.
• Prepare weekly and monthly reports with actionable recommendations for continuous improvement.

Requirements & Qualifications

• 4+ years of experience in social media, digital marketing, or content marketing, ideally within marketing agencies. Added advantage if you have knowledge or experience in fintech, financial services, technology, or digital consumer brands.
• Proven experience managing and growing multi-platform social media accounts.
• Strong understanding of Southeast Asian digital trends and audience behaviour.
• Experience in content planning, community management, and campaign execution.
• Bachelor’s Degree in Marketing, Communications, Media, Business, or related fields.
• Fluent in English and Mandarin (spoken and written) to support regional communication.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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