Senior Marketing Associate

Job Description

Responsibilities

• Own day-to-day performance marketing operations for a portfolio of apps
• Manage and optimize campaigns across Google App Campaigns / UAC and Apple Search Ads
• Track, analyze, and report campaign performance using structured trackers and clear KPI reviews
• Monitor and improve core growth metrics such as ROAS, CAC, CPI, and overall funnel efficiency
• Plan, run, and evaluate A/B tests and marketing experiments
• Work on improving campaign quality, reporting discipline, and execution follow-through
• Coordinate with internal stakeholders and external platform POCs when needed
• Stay updated on platform changes, industry trends, and algorithm shifts that may affect performance
• Contribute to app growth by improving marketing hygiene, creative feedback loops, and listing quality
• Support better decision-making through clear analysis and actionable reporting

What we’re looking for

• Strong hands-on experience with Google App Campaigns / UAC
• Strong hands-on experience with Apple Search Ads
• Clear understanding of performance and efficiency metrics such as ROAS, CAC, and CPI
• Strong analytical and logical thinking, with comfort interpreting campaign data and growth signals
• Ability to build structured reporting and derive actionable insights from performance data
• Good understanding of the app growth funnel
• Working understanding of ASO and app listing hygiene
• Strong communication skills and the ability to coordinate effectively with multiple stakeholders
• Experience managing meaningful campaign budgets; candidates should have handled at least INR 50 lakh+ or USD 5,000+ monthly budget
• Comfort with experimentation, creative review, and performance optimization

Good to have

• Exposure to Meta as a paid channel
• Experience working on international markets, especially Tier 1 countries
• Experience with subscription-based apps
• Familiarity with channels or strategies such as DSPs, Reddit, influencer-led growth, or Web-to-App
• Experience working across both iOS and Android
• Stronger strategic understanding of ASO

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
#GraphicDesignJobsOnline
#WebDesignRemoteJobs
#FreelanceGraphicDesigner
#WorkFromHomeDesignJobs
#OnlineWebDesignWork
#RemoteDesignOpportunities
#HireGraphicDesigners
#DigitalDesignCareers
# Dynamicbrand guru