Senior CRM Specialist

Job Description

Responsibilities

• Campaign & Lifecycle Planning: Own the planning pipeline for multi-channel CRM. This includes building and maintaining the integrated marketing calendar (Email & Push) and writing comprehensive creative briefs that align with overall user lifecycle strategies.
• Campaign Architecture & Specification: Translate high-level marketing goals and business requirements into clear, detailed technical specifications for the CRM Operations and Engineering teams. Own the end-to-end handoff process to ensure technical builds are flawless.
• Cross-Functional Collaboration: Partner deeply with Content and Brand teams to shape engaging, relevant messaging, while simultaneously collaborating with Operations and Engineering to map out data pipelines, behavioral triggers, and deployment logic.
• Segmentation & Personalization Strategy: Define customer segmentation and dynamic data requirements, ensuring messaging is highly relevant, targeted, and tailored to specific user behaviors and lifecycle stages. Evaluate and apply AI-driven personalization and segmentation tools where they improve targeting precision.
• Reporting & Analytics: Monitor and report on the performance of campaigns within your lifecycle programs, using AI-assisted analysis tools to speed up reporting and surface trends. Partner with the team’s analytics/insights function on deeper statistical analysis and team-wide testing standards.
• Testing & Optimization: Design A/B and multivariate tests (layouts, copy, frequency, audience segments) for your own campaigns, defining parameters for the operations team to execute, and incorporating AI-assisted tools for test design or results synthesis where useful.

Skills & Experience 

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset 
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 2–4 years of experience in CRM, lifecycle marketing, or campaign management (Travel, ecommerce, or Marketplace experience is a strong plus).
• Technical Translation Skills: Proven experience working alongside marketing operations or engineering teams. Strong ability to write technical requirements, understand data workflows, and articulate business logic to technical stakeholders.
• Platform Familiarity: Strong understanding of enterprise-level CRM tools and platforms capabilities. Braze is a plus.
• Analytical Skills: Strong analytical and problem-solving skills; comfortable interpreting campaign data to extract actionable insights and report on business impact.
• AI Fluency: Comfortable incorporating AI tools into daily workflow — e.g., for content ideation, campaign briefing, data synthesis, or testing analysis — and staying current on new tools relevant to CRM/lifecycle marketing.

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