Senior Brand Strategist and Designer

Job Description

Key responsibilities

Brand strategy and positioning

• Support development of brand strategy across multiple consumer brands
• Conduct market, competitor, and category analysis across grocery and specialty retail
• Identify audience gaps, positioning opportunities, and product-market fit
• Develop brand frameworks, messaging, and visual direction
• Align brand strategy with pricing, margin, and channel strategy

Packaging and design execution

• Lead packaging design development across FMCG and specialty products
• Refine and build scalable packaging systems and brand assets
• Deliver artwork and design files ready for production and print
• Ensure strong shelf presence and retail readiness across channels
• Support rapid iteration for new product launches and trials

Commercial and marketing analysis

• Analyse grocery category data, competitor positioning, and retail trends
• Identify whitespace opportunities and growth levers across markets
• Support go-to-market planning and campaign alignment
• Work with sales and operations to ensure the brand supports commercial outcomes
• Provide insights to guide product, range, and pricing decisions

Cross-functional collaboration

• Work closely with founders, product, and commercial teams
• Support brand rollouts across shows, retail, and digital channels
• Assist with campaign concepts, activation assets, and launch materials
• Maintain strong brand consistency across all touchpoints
• Contribute to a fast-moving, high-performance creative environment

Skills and experience

• Strong experience in CPG, FMCG, or consumer brand environments
• Proven capability across both brand strategy and hands-on design
• Advanced Adobe Creative Suite skills, particularly Illustrator
• Experience developing packaging for retail and grocery channels
• Strong understanding of AU and NZ consumer markets
• Ability to analyse market data and translate insights into action
• Highly organised, fast, and comfortable working across multiple brands
• Able to work in-house with leadership in a high-growth environment

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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