Product Marketing Associate

Job Description

Key Responsibilities

Positioning & Messaging

• Develop product positioning and key messaging frameworks for features and product updates
• Work with product and design to define differentiation and competitive advantages
• Create internal alignment on go-to-market narratives across the organization
  
  

Campaign Execution

• Plan and execute product launch campaigns across email, product announcements, and community channels
• Create content assets: launch docs, case studies, feature overviews, and messaging guides
• Coordinate with growth, community, and content teams to amplify messaging
  
  

Market & User Research

• Conduct user research and gather insights to inform product positioning
• Monitor competitive landscape and market trends in crypto trading
• Synthesize user feedback and support product prioritization
  
  

Analytics & Optimization

• Track campaign performance and product marketing KPIs
• A/B test messaging, positioning, and campaign elements
• Document learnings and iterate on strategies based on data
  
  

Required Qualifications

• 1–3 years of marketing, product marketing, or product management experience
• Strong written and verbal communication skills; ability to craft clear, compelling narratives
• Familiarity with tools like Clevertap or WebEngage
• Comfort with data and analytics; ability to interpret metrics and optimize campaigns
• Curiosity about markets and user behavior; ability to conduct and synthesize research
• Experience collaborating cross-functionally with product, design, and growth teams
• Interest in cryptocurrency and trading (not required to be an expert, but genuine curiosity is important)
  
  

Preferred Qualifications (Not a Dealbreaker)

• Prior experience in crypto, fintech, or regulated industries
• Experience with product launches and go-to-market strategy
• Exposure to developer or trader communities
• Hands-on experience with marketing tools (Mixpanel, Amplitude, HubSpot, or similar)
• Portfolio or examples of product marketing work (campaign launches, messaging frameworks)

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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