Job Description
Role Overview :
To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys.
The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.
Accountabilities :
– Own the end-to-end design vision and strategy for the assigned business POD’s digital journeys (app & web)
– Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
– Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
– Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
– Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
– Champion adoption and governance of the organization’s design system across the POD
– Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
– Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities
Requirements :
– 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment
– 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building
– Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys
– Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams
– Hands-on prototyping of new concepts using AI-based design and prototyping tools
– Bachelor’s or Master’s degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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