Product Analyst 

Job Description

What You Will Do

• Support Product Management/SEO, and Technology teams in identifying opportunities to increase site conversion with a focus on SEO
• Identify technical SEO opportunities and provide data-backed recommendations.
• Stay up to date on SEO trends, algorithm updates, and competitor performance.
• Build and maintain SEO dashboards in Tableau, Adobe Analytics, and/or Looker combining various data sources to create a singular view ensuring accurate reporting.
• Collaborate with Marketing team to understand holistic SERP performance, forecasting, and make recommendations based on insights.
• Design experiments, validate test data, conduct analysis, and report results to measure the impact of SEO enhancements on site metrics such as traffic and conversion.
• Collaborate with other teams to identify reporting requirements for new site functionality and assist in creating specifications for technology teams to implement correct analytics code.
• Produce ad hoc analysis to find opportunities to enhance the product roadmap, present clear, actionable data and insights to digital leadership and stakeholders.
• Demonstrate full understanding and application of digital analytics tools to achieve business objectives.
• Support and train internal users on digital analytics tools.
• Stay updated on trends and best practices in digital analytics and e-commerce.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Maintain regular, dependable attendance and punctuality.

Skills You Will Need

Analytical Skills: Proficiency in analyzing digital, SEO, and marketing data and drawing actionable insights to support decision-making processes.

Communication Skills: Ability to effectively communicate technical information and succinct insights to various stakeholders across different levels of the organization.

Project Management: Capability to juggle multiple projects simultaneously, prioritize tasks, and adhere to timelines while ensuring quality deliverables.

Collaboration: Aptitude for collaborating with cross-functional teams, including Product Management, Marketing, and Engineering, to achieve common objectives.

Problem-Solving: Capacity to think creatively, strategically, and technically to address challenges and identify opportunities for site enhancement and monetization.

Ownership: Desire and ability to take ownership of products/projects, driving them from conception to execution while ensuring alignment with business objectives.

Technical Proficiency: Expertise in SEO tools, digital analytics tools, and MS Office programs to effectively analyze data, generate reports, and develop dashboards for internal stakeholders, including proficiency with SQL queries.

Continuous Learning: Stay updated on emerging search engine trends and best practices in digital analytics and e-commerce to enhance skills and knowledge in the field.

Adaptability: Flexibility to adapt to changing priorities, tight timelines, and various business needs in a dynamic environment.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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