Media Executive

Job Description

Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads, Meta Ads Manager, LinkedIn, YouTube, and other platforms.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Optimize campaigns for KPIs such as CTR, CPC, CPA, ROAS, conversions, and overall performance.
• Monitor daily campaign performance and make real-time adjustments.
• Create ad copy, coordinate with design teams for creatives, and ensure timely campaign delivery.
• Run A/B testing for creatives, ad copies, and landing pages.
• Track and report campaign performance with clear insights and recommendations.
• Manage budgets efficiently and ensure campaigns stay within allocated spends.
• Implement retargeting and remarketing strategies to maximize ROI.
• Stay updated with the latest platform updates, trends, and best practices.
• Collaborate with internal teams to ensure alignment between paid media, content, and overall marketing strategy.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1–3 years of experience in paid digital marketing or performance marketing roles.
• Strong understanding of Google Ads, Meta Business Manager, and other paid platforms.
• Knowledge of Google Analytics, UTM tracking, and conversion setup.
• Strong analytical skills and ability to interpret campaign data.
• Basic understanding of landing page optimization.
• Proficiency in Excel/Sheets for reporting.
• Good communication and problem-solving abilities.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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