Marketplace Ads Specialist

Job Description

Responsibilities:

• Be the account lead and consultant for a portfolio of client accounts across marketplace advertising platforms (Amazon, Shopee, Lazada).
• Plan, launch, and manage Sponsored Ads, PPC, and platform-native ad formats across Amazon, Shopee Ads, and Lazada Sponsored Solutions.
• Optimise campaigns for key marketplace metrics including ACoS, ROAS, CTR, CVR, and overall sales performance.
• Conduct keyword research, bid strategy, and audience or product targeting tailored to each platform algorithm and shopper behaviour.
• Manage product listing quality in collaboration with clients – including titles, images, A+ content, and store pages where relevant – to maximise ad effectiveness.
• Create regular performance reports with clear data-driven insights, actionable recommendations, and platform-specific commentary.
• Use performance data and platform analytics to drive strategic campaign decisions and continuous optimisation cycles.
• Communicate directly with clients, providing campaign updates, performance context, and recommendations clearly and in a timely manner.
• Stay current with marketplace platform updates, algorithm changes, seller policies, and regional best practices across Amazon, Shopee, and Lazada.
• Collaborate with the Ad Performance team on strategy, media planning, forecasts, and multi-channel optimisation when Google, Meta, or TikTok campaigns are in scope.
• Identify, evaluate, and act on opportunities to improve campaign effectiveness, platform health scores, and overall quality of service.
• Proactively surface growth opportunities – new ad formats, promotional events (9.9, 11.11, 12.12), budget scaling recommendations – to improve client commercial outcomes.
• Identify opportunities for renewals, upsells, and cross-sells across the FPD service portfolio.

Requirements:

• 2-3+ years of hands-on experience managing paid advertising on at least one major marketplace platform (Amazon, Shopee, and/or Lazada), with a strong preference for multi-platform experience.
• Proven track record delivering performance results – ACoS, ROAS, sales growth, or seller ranking improvements.
• Strong account management skills – able to communicate effectively with clients, manage expectations, and work independently in a remote setting.
• Working knowledge of one or more platform backends: Amazon Seller Central / Vendor Central, Shopee Seller Centre, or Lazada Seller Centre.
• Solid understanding of marketplace fundamentals: listing optimisation, Buy Box mechanics, platform SEO, and promotional event strategy.
• Proficiency in Excel / Google Sheets for campaign analysis, budget tracking, and reporting.
• Strong analytical mindset with high attention to detail and data accuracy.
• Ability to work autonomously in a remote setup, managing multiple client accounts simultaneously and meeting deadlines without close supervision.
• Foundation experience in Google Ads or Meta Ads is a plus.

Preferred Skills:

• Experience running ads across more than one marketplace platform (e.g. Amazon AND Shopee / Lazada) is strongly preferred.
• Familiarity with third-party marketplace tools such as Helium 10, Jungle Scout, Perpetua, or Lazada / Shopee analytics dashboards.
• Experience managing high-volume promotional campaigns during peak SEA retail events (9.9, 11.11, 12.12, Ramadan, Harborland).
• Understanding of cross-marketplace strategy – adapting content, bidding, and budget allocation for platform-specific shopper behaviour.
• Broad understanding of the Southeast Asian e-commerce and retail landscape

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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