Marketing & Sales Operations Manager

Job Description

You’ll own the Salesforce layer of Fractory’s commercial operating system. That means the structure, rules, workflows, and dashboards that make sure the pipeline is accurate, the funnel is visible, and the sales team is focused on the right work.

You’ll work closely with the CRO, regional sales leadership, Marketing, Sales, and the data team to design processes that are clean, practical, and actually followed.

Your Day-to-day Will Include

• Owning Salesforce structure, standards, and integrity across the commercial team
• Designing and maintaining pipeline architecture: stage definitions, field standards, object relationships, validation rules, and process logic
• Building automation workflows for lead assignment, task creation, stage progression, alerts, and follow-up triggers
• Setting data standards across the team — what gets captured, how, when, and by whom
• Managing user access, profiles, permission sets, and CRM hygiene
• Driving CRM adoption so Salesforce reflects what is actually happening in the business
• Running regular audits, deduplication, stale record management, and process clean-ups
• Owning lead routing rules: how inbound leads are assigned, what triggers Sales Engineer or Account Managers ownership, and when platform-generated opportunities enter the pipeline
• Defining the AM account management process in Salesforce: activity standards, follow-up cadences, expansion tagging, and account ownership logic
• Designing clean handoffs between Sales Engineers, Account Managers, BDRs, and Regional Sales Managers — clear ownership at every stage, no grey zones
• Finding and fixing funnel bottlenecks: where deals stall, where leads drop out, where ownership breaks, and where process creates friction
• Documenting processes in a way the team can actually use
• Building and maintaining Salesforce dashboards for pipeline health, stage distribution, conversion rates, deal velocity, sales performance, activity metrics, forecast versus actuals, and stalled deals
• Making sure dashboard numbers are reliable enough to use in leadership reviews without caveats
• Collaborating with the data team on metric definitions and methodology while owning the CRM layer

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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