Job Description
Responsibilities
- Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs.
- Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels.
- Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution.
- Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials.
- Build a library of creative concepts to communicate value to different buyer personas.
- Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention.
- Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns.
Qualifications
- You have strong startup experience and are comfortable working in a fast-moving, resourceful environment.
- You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts.
- You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition.
- You love brainstorming new concepts, ad creatives, campaign ideas, and messaging.
- You have experience acquiring small businesses and prosumer customers.
- You understand how to assess campaign impact and estimate the effort needed to generate results.
- You can manage multiple projects simultaneously and identify the fastest path to value.
- You bring a full stack of marketing skills, from ideation to execution and analysis.
- You have experience managing paid digital marketing campaigns.
- You have excellent command of the English language and are a strong writer.
- You’re able to create compelling content for ads, emails, landing pages, and campaigns.
- You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance.
- You have at least 3 years of marketing experience, including at least 1 year in a senior role.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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