Marketing Manager

Job Description

Responsibilities

MDF & Incentive Program Management

• Own the end-to-end MDF lifecycle, including proposal development, submission, execution, proof of performance, and reimbursement.
• Maximize available partner funding and ensure timely, accurate MDF utilization with measurable ROI.
• Manage partner portals and documentation associated with MDF, SPIFFs, and rebate programs.
• Collaborate with Finance, Sales, and Alliances to oversee and report on incentive programs including SPIFFs and performance-based rebates.
• Support the strategic planning and implementation of incentive-driven campaigns tied to sales and marketing initiatives.

Partner Campaign Execution

• Build and launch co-branded campaigns that include but are not limited to; digital advertising, events, content syndication, and solution-based messaging.
• Collaborate with partner and internal teams to create compelling joint value propositions and marketing collateral.
• Maintain a clear calendar of partner campaigns, coordinating deliverables and timelines across internal functions.

Cross-Functional Integration

• Work closely with Strategic Alliances, Sales, and Engineering to ensure marketing strategies directly support partnership and revenue objectives.
• Align with demand generation and brand marketing teams to ensure partner programs are integrated across channels and maintain brand integrity.
• Support sales enablement with the creation and distribution of co-branded materials and tools.

Reporting & Analysis

• Track, measure, and report on campaign performance, lead conversion, MDF ROI, and incentive program impact using standardized dashboards.
• Support Quarterly Business Reviews (QBRs) by presenting marketing contributions, program effectiveness, and optimization opportunities.

Process, Tools & Governance

• Utilize and optimize partner portals, MDF tracking systems, and marketing templates/playbooks.

• Ensure partner compliance with co-branding, messaging, and legal requirements in all external-facing materials.
• Act as a trusted resource for sales and alliance stakeholders navigating the rules, timelines, and opportunities across MDF, rebate, and SPIFF programs.

 Tools for Success:

• Core Tools: Excel (advanced proficiency), PowerPoint, SharePoint, Salesforce
• Marketing Platforms: HubSpot, CVENT, Monday.com, Jira
• Partner Systems: Familiarity with MDF portals and partner program platforms (e.g., Cisco, Palo Alto, Dell, HPE, etc.)
• Project Management: Proven ability to manage concurrent initiatives, budgets, and cross-functional collaboration

Key Attributes:

• Deep understanding of partner marketing dynamics within the technology ecosystem
• Proven ability to manage and maximize MDF, SPIFFs, and rebate programs with strategic partners
• Strong communicator who builds trust across teams and external stakeholders
• Highly organized, deadline-driven, and skilled in managing budgets and reporting
• Strategic thinker with tactical execution skills and a “no task too small” mindset
• Collaborative team player aligned with ’s “We Before Me” ethos

Desired skills and experience:

• 3-5 years of experience in B2B marketing with at least 2 years in a partner, channel, or alliance marketing capacity
• Demonstrated success in MDF and incentive program management, including SPIFFs and rebate support
• Experience working with technology partners across Cloud, AI, or XaaS
• Bachelor’s degree in marketing, Communications, Business, or related field
• Experience in or with solution providers, systems integrators, or service providers strongly preferred

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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