Marketing Manager

Job Description

RESPONSIBILITIES:

• Manage, execute, and track owned audience marketing (ideation to copywriting to implementation and analysis), which can include email, SMS, push notifications, social, and drip campaigns.
• Create original content that will engage customers through social platforms Instagram, Facebook, YouTube, etc. Develop campaigns to help achieve goals.
• Help identify and test new customer acquisition opportunities to improve performance and/or reduce costs with and drive to rapid growth for partners.
• Plan, implement, manage and monitor the companys Social Media strategy in order to increase brand awareness, improve Marketing efforts, and increase site traffic and sales.
• Develop monthly reports on emerging social media trends analyze long-term needs for strategy.
• Assist in planning and execution of automated marketing strategies, including market research, data entry, and email segmentation strategies.
• Copywriting: write copy for email and digital marketing channels, as well as copy for homepages and conversion flows.
• Conversion optimization: analyze conversion flows and provide optimization suggestions for our site and clients.
• Help identify and test new consumer ad products to improve performance and drive significant revenue growth.
• QUALIFICATIONS:
• Bachelors Degree in related field (Marketing, Advertising, PR/Communications, etc.)
• 5+ years experience within Website Audience Marketing/Advertising/Social Media
• 4+ years Management experience
• Strong experience within optimizing owned audiences methods and growth
• Ability to understand and dissect social media/email campaign data
• Knowledge and proficiency of all social platforms (Facebook, Instagram, Pinterest, TikTok, etc.)
• Strong copywriting and email marketing skills
• Demonstration of critical thinking capabilities, exceptional analytical and quantitative skills; an ability to turn data into marketing recommendations
• Naturally curious and are driven to find creative solutions that others haven t considered; Have an A/B testing and optimization mindset
• Proficiency with Microsoft Office, strong knowledge of Excel, SQL is a plus
• Comfortable with email service providers and email marketing automation software
• Strong problem solving skills
• Strong written and verbal communication skills
• Demonstrates critical thinking capabilities
• Positive Attitude
• Attention to detail, with strong organizational skills
• Exceptional time management skills – ability to prioritize and manage multiple projects simultaneously
• Dependability to self-manage on day-to-day responsibilities
• Highly organized multi-tasker who works well with fast-paced directions and instructions
• Must be highly analytical and metrics oriented

Are you interested in this position?
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