Marketing Executive

Job Description

About the role

 The Marketing, Communications and Business Development Division at the APA is a talented team of marketing and communications professionals, delivering success for the APA across four functional teams:

• Integrated Marketing and Communications
• Media Relations
• Content and Publications
• Business Development. 

As a member of the Integrated Marketing and Communications team, the objective of the Marketing Advisor role is to coordinate and manage a range of marketing and communication programs that support the achievement of KPIs across key portfolios as required.

Responsibilities:

• Assist the Senior Marketing Advisor in the development of marketing and communication campaign strategy and plans to achieve key organisational KPIs.
• Coordinate and implement integrated plans across a range of paid, owned and earned channels, including where appropriate, eDM, social, website, paid media and print.
• Utilise marketing automation technology to deliver a personalised member experience.
• Develop campaign content and creative to support the delivery into digital and offline channels as appropriate.
• Plan, build and deploy member, and campaign communications using an email marketing automation platform.
• Facilitate the development, production and distribution of marketing collateral and merchandise, ensuring brand and message consistency.
• Manage design requests and ensure brand compliance across all APA channels and collateral.
• Liaise with the graphic designer and coordinate external design briefs as necessary.
• Monitor and provide regular updates on campaigns results.
• Contribute to monthly reporting on the results of marketing and communication activities.
• Work collaboratively with key stakeholders across wider Marketing and Communication Division and other APA departments.
• Work within time and budget constraints.

About you

• A relevant tertiary/undergraduate qualification (preferably in marketing/communications or business) and/or a minimum of 2 years marketing and communications experience.
• Experience with the design, development and implementation of multi-channel marketing campaigns.
• Excellent written and verbal communications skills.
• Strong people skills and ability to work with external stakeholders.
• A commitment to upholding and actively demonstrating the APA’s core values (outlined on page 1).
• Well-developed organisational skills and the ability to prioritise.
• Proficiency with Microsoft Applications.
• Experience with email marketing automation platforms would be highly regarded, though not mandatory.
• A ‘can do’ attitude and ability to work collaboratively to achieve team objectives.

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!

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