Marketing Executive

Job Description

Responsibilities:

1. Build and execute LinkedIn content strategy.
2. Create engaging content for the company page and leadership profiles.
3. Develop blogs, case studies, success stories, newsletters, and website content.
4. Drive employer branding and client branding initiatives.
5. Build communities through LinkedIn, WhatsApp, HR forums, startup ecosystems, and relevant business networks.
6. Identify opportunities for webinars, podcasts, industry events, and speaking engagements.
7. Work with designers and external agencies to create high-quality marketing assets.
8. Improve SEO and website visibility.
9. Track campaign performance and optimise content using analytics and AI tools.
10. Generate inbound marketing-qualified leads (MQLs) and hand them over to the business development team.

Monthly KPIs:
1. 20 high-quality LinkedIn posts.
2. 8 blogs or long-form articles.
3. 2 client case studies.
4. 1 monthly newsletter.
5. 4 webinars, live sessions, podcasts, or community engagement activities.
6. Generate 25-30 marketing-qualified leads (MQLs) every month.
7. Increase LinkedIn impressions, engagement, and follower growth month over month.
8. Improve website traffic and organic enquiries.

Quarterly OKRs:
1. Position as a recognized recruitment thought leader.
2. Generate a minimum of 75-90 qualified inbound marketing leads.
3. Increase inbound client enquiries by at least 30%.
4. Build strategic partnerships with HR communities, startup ecosystems, and industry groups.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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