Marketing Director 

Job Description

Responsibilities

• Commercial & Marketing Strategy
• Define and execute GVA’s commercial and marketing strategy across English-speaking Africa in alignment with the Group’s master plan.
• Translate corporate strategy into actionable commercial and marketing roadmaps for subsidiaries in launch and operational phases.
• Propose continuous improvements to GVA’s commercial model based on market performance, customer insights, and competitive intelligence.
• Contribute to brand positioning and go-to-market strategies in collaboration with Group Marketing.
• Recruitment, Training, and Team Leadership
• Recruit, structure, and develop B2C and B2B commercial and marketing teams in line with GVA’s growth objectives.
• Build sales and marketing capabilities within subsidiaries, particularly during launch phases.
• Formalize commercial and marketing reference documentation, including front- and back office processes, tools, and sales methodologies.
• Design and deliver training programs for sales managers and teams on sales techniques, customer acquisition, and GVA’s operational and commercial procedures.
• Distribution Network & Channel Development
• Design, establish, and scale multi-channel distribution and renewal networks.
• Develop and manage direct and indirect sales channels, including: Physical distribution networks, Digital and online channels, Mobile money and alternative payment platforms
• Identify, negotiate, and manage partnerships and commission structures with distributors and commercial partners.
• Ensure effective coordination with internal stakeholders (IT, Finance, Operations, Customer Experience) to support commercial execution.
• Commercial Performance & Revenue Management
• Define revenue targets, KPIs, and performance objectives for subsidiaries and commercial teams.
• Monitor commercial and marketing performance through dashboards, reporting tools, and regular performance reviews.
• Drive sales acceleration initiatives, sales animation programs, and pre-sales support.
• Chair commercial committees and lead business reviews and commercial seminars
• Marketing Execution & Customer Insights
• Contribute to marketing strategy development by providing structured customer and market feedback.
• Strengthening customer knowledge and segmentation to support targeted marketing campaigns.
• Collaborate with marketing teams on product launches, promotions, and customer acquisition initiatives.
• Identify opportunities for partnerships with integrators, business introducers, and ecosystem players to enhance market reach.
• Processes, Quality, and Governance
• Identify and formalize best practices in commercial and marketing operations
• Harmonize commercial and marketing procedures to ensure consistency, scalability, and compliance with Group standards.
• Audit commercial processes within subsidiaries and ensure corrective actions where required.
• Lead and support the deployment and adoption of GVA’s CRM tools ato improve sales effectiveness and customer relationship management.
  

Profile

• Strategic leadership in commercial and marketing management
• Strong expertise in B2B and B2C sales models
• Proven experience in multi-channel distribution and partnerships
• Data-driven decision-making and performance management
• Strong stakeholder engagement and cross-functional leadership
• Experience operating in multi-country, emerging market environments

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