Marketing

Job Description

Key Role Responsibilities

Content Strategy & Development

• Develop compelling, high-quality content that supports Venture for Canada’s brand, programs, partnerships, and thought leadership initiatives
• Create content across multiple formats, including:
  • Thought leadership articles
  • Social media content
  • Website copy
  • Email campaigns and newsletters
  • Presentations and executive summaries
  • Marketing collateral and campaign assets
• Translate research, market trends, and audience insights into engaging content that educates, informs, and inspires action
• Collaborate with subject matter experts and internal stakeholders to simplify complex topics into clear, audience-focused communications
• Ensure all content aligns with Venture for Canada’s brand voice, messaging framework, and strategic priorities

Research & Market Intelligence

• Conduct research on competitors, programs, events, policies, and initiatives relevant to Venture for Canada
• Monitor trends across entrepreneurship, workforce development, AI, Entrepreneurship Through Acquisition (ETA), youth employment, and related sectors
• Conduct audience research to better understand motivations, behaviours, barriers, and engagement opportunities
• Support positioning, messaging, campaign development, and go-to-market planning through research and market insights
• Identify emerging opportunities, risks, and trends that may influence Venture for Canada’s marketing strategy and organizational priorities

Marketing Strategy & Execution

• Translate research and insights into actionable marketing strategies and campaign recommendations
• Support the planning and execution of integrated marketing campaigns across digital, social, email, website, events, and partnerships
• Develop campaign briefs, messaging frameworks, and marketing plans for new initiatives
• Identify opportunities to improve recruitment, engagement, partnerships, and brand awareness
• Collaborate across teams to bring marketing initiatives from concept through execution

Marketing Analytics & Optimization

• Track and analyze marketing performance across channels including Google Analytics, HubSpot, LinkedIn, Meta, email marketing platforms, CRM systems, and other marketing technologies
• Develop regular dashboards and executive reports highlighting performance, trends, and recommendations
• Analyze campaign performance, audience engagement, conversion rates, and user behaviour
• Measure marketing initiatives against organizational objectives and recommend optimizations
• Support a culture of continuous improvement through data-informed decision making

Additional Responsibilities

• Design, administer, and analyze surveys
• Support conferences, sponsorships, events, webinars, and community-building initiatives
• Analyze CRM and audience data to improve segmentation, personalization, and targeting strategies
• Leverage AI tools to accelerate research, content creation, ideation, and workflow efficiency while maintaining strong editorial judgment and critical thinking
• Stay informed on emerging trends in marketing, AI, communications, and entrepreneurship, proactively sharing opportunities with the team

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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