Lead of Product

Job Description

Responsibilities:

• Own the moment that matters most — the onboarding and activation experience across YogaGo, Muscle Booster, and WalkFit — as all three relaunch on a brand-new shared tech stack. You’re not inheriting legacy decisions; you’re making them.
• Build it once, make it great everywhere — define how shared capabilities like welcome experience, content discovery, and personalization get built as reusable foundations, not duplicated three separate times across three separate teams.
• Turn hunches into proof — design and run experiments focused on activation (getting people to their first workout) and reactivation (winning back the ones who drifted away). You’ll always know what’s actually working, not just what feels right.
• Reimagine how content gets discovered — push beyond long-form-only browsing into modular, quick-access experiences that meet users where they are, not where the content library assumes they’ll be.
• Grow a team that grows with you — manage and mentor a small product team, and build the kind of day-to-day partnership with marketing and engineering leadership that makes big ideas actually ship.
• Prototype before you pitch — build working prototypes yourself, AI-assisted where it helps, so ideas get tested in

Required skills:

• A proven track record building and scaling direct-to-consumer, mobile-first products — ideally somewhere that lived and died by retention, not just downloads
• Real experience working alongside performance marketing — you understand what it’s brilliant at, and exactly where product has to pick up the slack
• A track record of shipping features that measurably moved activation, engagement, or retention — not just shipped, but proven
• People leadership experience — you’ve led product managers before, and you know the difference between managing tasks and growing people
• Sharp communication and stakeholder instincts — you can bring marketing and engineering into the same room and actually get alignment
• Comfortable enough with AI tools to turn a rough idea into something tangible on your own — you don’t need to wait for engineering to know if a concept has legs
• A background forged in scale-up or startup environments, where you’re energized by speed, experimentation, and metrics — not slowed down by them

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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