Job Description
Responsibilities
1. Technology Leadership & GenCode Oversight
Lead and oversee all technology, development, and product engineering functions under GenCode.
● Own the overall technology direction, roadmap, architecture, and delivery standards for GenBlu and related GenCode products.
● Manage and guide the full tech team, including backend, mobile app, full stack, QA, DevOps/cloud, and other technical resources.
● Ensure GenCode operates as a reliable technology function that supports GenBlu’s business, product, commercial, and ecosystem goals.
● Establish strong development governance, including sprint planning, technical documentation, testing, release management, and post-launch support.
● Ensure technology decisions are aligned with GenBlu’s long-term scalability, security, and commercial ambitions.
2. Core Product & Platform Development
Oversee the development and continuous improvement of GenCode’s core products, ensuring that all technology solutions are scalable, stable, user-friendly, and aligned with GenBlu’s wider business and ecosystem objectives.
● Lead the development and enhancement of GenBlu mobile app, loyalty and rewards platform, points issuance and redemption system, and merchant or partner campaign modules.
● Oversee user registration and onboarding journeys, referral and acquisition mechanics, event check-in and activation tools, CRM and lifecycle engagement integrations.
● Ensure reporting dashboards, analytics tools, admin portals, internal operating systems, and partner, merchant, or dealer-facing tools are reliable and fit for business use.
● Support any future GenCode-developed products that serve GenBlu, Hong Leong Group, or wider ecosystem opportunities.
● Ensure GenCode’s products are built with strong technical foundations, clear product governance, reliable development processes, and flexibility for future commercial use cases, partner integrations, and ecosystem expansion.
3. Product & Business Alignment
Work closely with the Product Lead and business teams to translate commercial requirements into clear product and technical specifications.
● Partner with the Product Team to define app features, user journeys, platform requirements, dashboards, and product roadmap.
● Support the Commercial & Loyalty Team on loyalty mechanics, points configuration, merchant campaigns, redemption partners, voucher systems, and commercial reporting.
● Support the Growth & Marketing Team on acquisition tracking, campaign flows, referral tracking, CRM integration, push notifications, lifecycle journeys, and marketing data.
● Enable the Events & Activation Team with QR check-ins, event attendance rewards, roadshow registration, campaign validation, and points issuance.
● Enable the Ecosystem Partnership Team with partner integrations, co-branded campaigns, APIs, partner dashboards, referral programmes, and ecosystem-linked acquisition mechanics.
● Work with Brand & Creative to ensure app and digital experiences are aligned with GenBlu’s brand identity and user experience standards.
4. System Architecture, Scalability & Security
Own the technical architecture and ensure the platform is built for long-term scalability, reliability, and governance.
● Define scalable backend, mobile, cloud, database, API, and integration architecture.
● Ensure systems can support growing user volume, partner activity, transaction load, and campaign traffic.
● Oversee cloud infrastructure, DevOps, deployment pipelines, uptime monitoring, and incident management.
● Ensure strong cybersecurity, data privacy, access control, and system governance.
● Establish proper controls around user data, loyalty points, wallet balances, partner transactions, and admin access.
● Build sufficient platform flexibility to support future business models and ecosystem expansion.
5. Vendor & Partner Technology Management
Manage external technology vendors, development partners, and third-party solution providers where required.
● Oversee external vendors involved in app development, platform development, cloud infrastructure, integrations, QA, or technical support.
● Review vendor deliverables, timelines, code quality, documentation, and post-launch support.
● Ensure vendors are aligned with GenCode’s technical standards and GenBlu’s business requirements.
● Manage third-party integrations such as gift card providers, loyalty partners, payment gateways, CRM tools, affiliate networks, analytics platforms, and partner APIs.
● Reduce over-dependence on vendors by strengthening internal technical ownership and documentation.
6. Delivery Management & Execution
Ensure all technology and product development work is delivered on time, within scope, and to the required quality standard.
● Own the technology delivery roadmap and prioritisation process.
● Translate business requests into structured development requirements.
● Manage sprint cycles, development milestones, testing, UAT, releases, and production deployments.
● Ensure strong communication between tech and business teams.
● Identify technical risks early and provide mitigation plans.
● Balance speed of execution with quality, stability, security, and scalability.
7. Data, Analytics & Reporting Infrastructure
Build and oversee the technical foundation for data-driven decision-making across GenBlu and GenCode products.
● Ensure reliable tracking for user data, member acquisition, campaign performance, points issuance and redemption, partner performance, event activation, CRM lifecycle data, product usage, funnel performance, and retention.
● Support management reporting, partner reporting, and business performance analysis through clean, structured, and accessible data.
● Work with the Product and business teams to build dashboards and reporting tools that help teams make faster and better decisions.
8. Innovation & Future Product Enablement
Identify and recommend new technology opportunities that can strengthen GenBlu’s competitive advantage.
● Explore AI-driven personalisation, automated loyalty campaigns, smart segmentation, referral engines, gamification, partner dashboards, merchant campaign portals, and dynamic rewards marketplace features.
● Support QR-based offline activation, in-app ad engagement models, partner insights, and API-led ecosystem integrations.
● Help GenBlu move from a loyalty app into a scalable technology-enabled ecosystem platform.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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