Head of CRM & Lifecycle Marketing

Job Description

Your Main Responsibilities

• Own Active Customers and Active Balance per Customer: deliver against quarterly targets for both metrics, using lifecycle, reactivation, repeat-loan, refinancing, and add-on initiatives as the levers under direct ownership. Returning applications, originations, and channel ROAS are the key driver metrics to monitor and influence
• Orchestrate Bondora’s customer-level engagement system: own the data → decision → orchestration → delivery → outcome → data loop across owned digital surfaces, direct messaging channels, paid media audience syncs, and support surfaces.
• Lead and develop the team: coach and lead three team members while remaining a hands-on leader yourself, in line with Bondora Functional Lead’s expectations.
• Drive cross-functional partnerships: acquisition, product, analytics, engineering, legal, risk, and country managers. Drive prioritisation toward decisions.
• Analyse, learn, iterate: feed performance insights back into model retraining, rules tuning, and channel optimisation.

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