Google Ads Expert

Job Description

Responsibilities

* Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and Remarketing.

* Conduct keyword research and develop effective keyword and match-type strategies.

* Create and optimize responsive search ads, ad assets, extensions, and audience targeting.

* Regularly analyze CTR, CPC, CPA, conversion rate, ROAS, impression share, and other key metrics.

* Monitor search terms and maintain relevant negative keyword lists.

* Optimize bids, budgets, targeting, keywords, ads, and audiences to improve campaign performance.

* Identify opportunities to reduce CPA and increase conversions and ROAS.

* Set up and monitor conversion tracking using Google Ads, GA4, Google Tag Manager, and other relevant tools.

* Work with Google Merchant Center and product feeds for Shopping/PMax campaigns where required.

* Perform regular account audits and identify areas for improvement.

* Prepare weekly/monthly performance reports with actionable insights.

* Conduct A/B testing of ad copy, landing pages, audiences, bidding strategies, and campaign structures.

* Stay updated with Google Ads features, policy changes, automation, AI-powered solutions, and industry best practices.

* Communicate campaign performance, recommendations, and results clearly to clients and internal teams.

Required Skills

* 1 year of hands-on experience in Google Ads/PPC.

* Strong understanding of Google Search Ads and Performance Max.

* Good knowledge of keyword research, match types, negative keywords, bidding strategies, and campaign optimization.

* Understanding of conversion tracking, GA4, and Google Tag Manager.

* Strong analytical and problem-solving skills.

* Ability to interpret campaign data and turn insights into actionable strategies.

* Good knowledge of Excel/Google Sheets and reporting.

* Excellent written and verbal communication skills.

* Ability to manage multiple campaigns and meet deadlines.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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