General Manager Marketing

Job Description

This is an exciting opportunity for a commercially minded senior marketing experienced leader who thrives on transforming strategy into action and building high-performing teams that deliver results.

What You’ll Be Responsible For:

• Developing and executing the marketing and growth strategy across all Southport Sharks businesses.
• Driving membership acquisition, retention and loyalty outcomes.
• Leading customer engagement, brand development and digital transformation initiatives.
• Delivering integrated marketing campaigns that increase visitation, spend and revenue.
• Building strong partnerships with operational leaders to identify growth opportunities.
• Leading media, communications, content, digital marketing and creative functions.
• Driving customer insights, analytics and data-led decision making.
• Managing marketing budgets and ensuring strong return on investment.
• Leading and developing a high-performing marketing and creative team.
• Contributing to senior leadership and strategic planning across the organisation.

You will bring:

• Significant senior marketing leadership experience across diverse business operations.
• Experience in hospitality, leisure, tourism, entertainment, retail or multi-site organisations.
• A strong commercial mindset with proven revenue growth success.
• Expertise across digital marketing, CRM, customer acquisition and loyalty programs.
• Exceptional stakeholder engagement and leadership capability.
• Strong analytical skills with the ability to turn insights into action.
• Tertiary qualifications in Marketing, Business, Communications or a related discipline

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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