Job Description
Here is what you will do as part of the team:
- Leverage CDP and first-party data to build customer segments, cohorts, and lifecycle views, partnering with marketing and CRM teams to support audience activation, personalization, and campaign optimization.
- Conduct in-depth analysis of website traffic, user behavior, and eCommerce performance to identify trends, opportunities, and risks across the full customer funnel.
- Ideate, support, and analyze A/B and multivariate experiments, defining success metrics, interpreting results with statistical rigor, and recommending next steps based on business impact.
- Collaborate with cross-functional teams (marketing, webstore, product, and engineering) to develop and execute data-driven strategies for web and eCommerce initiatives.
- Define and document event tracking and measurement requirements aligned with business objectives, ensuring accurate and scalable data collection.
- Monitor and report on the effectiveness of promotional activities, marketing initiatives, and website performance, translating results into actionable insights.
- Build and maintain automated dashboards and self-service reporting, communicating insights through clear narratives, visualizations, and executive-ready summaries that proactively surface opportunities and risks.
Required Qualifications
- 3+ years of experience in Commerce, web, or digital analytics
- Bachelor’s degree in Data Science, Statistics, Economics, Business Information Systems, or a related field.
- Proven experience analyzing consumer-facing digital products or eCommerce platforms.
- Strong understanding of eCommerce KPIs, digital marketing metrics, and customer lifecycle measurement.
- Must have hands-on experience with SQL, cloud data warehouse (e.g Snowflake), GA4, CDP (such as mParticle).
- Experience working with large, complex, and multi-source datasets.
- Familiarity with privacy-first measurement, consent management, and first-party data strategies.
- Excellent data visualization skills (Looker Studio, PowerBi) and ability to communicate complex insights effectively.
- Strong attention to detail and ability to manage multiple projects simultaneously.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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