Digital Marketing & Website Specialist 

Job Description

SEO & Organic Growth

• Develop and execute our ongoing SEO strategy.
• Conduct keyword, competitor and search-intent research.
• Optimise website pages for local and organic search.
• Build and optimise suburb, location and service landing pages.
• Identify new opportunities to increase organic visibility and lead generation.
• Manage internal linking, metadata, on-page SEO and content optimisation.
• Conduct technical SEO audits and implement improvements.
• Monitor rankings, traffic, conversions and overall organic performance.

Website Development & Optimisation

Website development will be an important part of this role. We’re looking for someone who is comfortable getting hands-on rather than simply briefing an external developer.

Responsibilities will include:

• Build and develop new websites, landing pages and digital assets.
• Create and modify pages within WordPress and other CMS platforms.
• Build SEO-focused service, suburb and location pages.
• Make ongoing improvements to website design, structure and functionality.
• Implement website changes designed to improve conversion rates and lead generation.
• Understand and work with HTML and CSS where required.
• Use Claude, ChatGPT and other AI development tools to assist with website creation, coding, troubleshooting and optimisation.
• Identify and resolve basic website issues independently.
• Work with external developers where more advanced technical development is required.
• Ensure websites are mobile-friendly, fast, easy to navigate and built with SEO best practices in mind.
• Continually test and improve website user experience and conversion performance.

AI & Claude

AI will be a major part of this role.

You’ll use tools including Claude and ChatGPT to improve the speed and quality of our marketing and website development.

This may include:

• Using Claude to assist with website development, coding and optimisation.
• Building website sections and landing pages using AI-assisted development.
• Creating and improving AI workflows for marketing.
• Developing prompts and systems for scalable content creation.
• Using AI for competitor, keyword and market research.
• Creating SEO content frameworks.
• Finding ways to automate repetitive marketing processes.
• Testing emerging AI tools and bringing new ideas into the business.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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