Digital Marketing Specialist

Job Description

AI Search & Generative Engine Optimization (GEO)

• Develop and execute strategies to improve the company’s visibility across AI-powered search platforms, including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
• Identify the questions and topics that customers ask AI assistants during their buying journey and create strategies to position the company as an authoritative source.
• Optimize website content and structure to improve discoverability by both search engines and large language models (LLMs).
• Build topical authority around logistics automation, warehouse automation, robotics, warehouse management systems (WMS), supply chain digitalization, and related industries.
• Monitor AI search visibility and identify opportunities to improve brand mentions and recommendations across AI platforms.
• Research emerging AI search trends and recommend new strategies to maintain competitive advantage.

Content Authority & Thought Leadership

• Develop high-quality technical content that demonstrates industry expertise and addresses customer challenges.
• Produce solution pages, case studies, implementation stories, white papers, buying guides, comparison articles, and educational resources.
• Collaborate with sales engineers, solution consultants, and product specialists to transform technical knowledge into authoritative customer-focused content.
• Maintain a content roadmap that supports customer decision-making across awareness, evaluation, and purchase stages.

Organic Growth

• Improve organic visibility across both traditional and AI-powered search.
• Conduct topic research, search intent analysis, and competitive content analysis.
• Optimize website architecture, internal linking, metadata, and structured data to improve content accessibility for search engines and AI systems.
• Increase qualified organic traffic and generate high-quality B2B leads.

Website & Digital Experience

• Manage and continuously improve website content and landing pages.
• Ensure technical content is accurate, current, and aligned with business objectives.
• Coordinate with web developers to implement technical enhancements that improve website performance and discoverability.

Performance & Analytics

• Track AI search visibility, organic traffic, lead generation, and content performance.
• Prepare monthly reports with actionable insights and recommendations.
• Establish KPIs and dashboards to measure AI Search, SEO, and content marketing effectiveness.
• Continuously test, measure, and optimize content performance using analytics and user behavior data.

Are you interested in this position?
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