Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join us and play a key role in building and optimizing our digital growth strategy.

Key Responsibilities :

• Own and execute user acquisition strategies across organic and paid channels
• Lead end-to-end SEO initiatives, including keyword research, on-page/off-page optimization, content updates with strong CTAs, and link-building.
• Plan, launch, monitor, and optimize paid marketing and paid search campaigns with ROI accountability
• Analyze and improve conversion funnels, landing pages, and user journeys to drive growth.
• Track, analyze, and report marketing performance metrics and translate insights into quick actions.
• Collaborate with product, design, and content teams for execution
• Research competitors, growth hacks, and emerging advertising trends to stay ahead.

Requirements/ Skills :

• Bachelor’s degree in Marketing or a relevant diploma.
• 3 or more years of hands-on experience in digital marketing, SEO, or performance marketing.
• Strong understanding of SEO best practices, ranking factors, and basic technical SEO.
• Practical experience with paid ads, performance marketing, and email campaigns.
• Strong analytical mindset with experience using Google Analytics and tracking tools.
• Ability to work independently, experiment, and take full ownership of outcomes.
• Comfortable working in a fast-paced startup environment with limited structure.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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