Digital Marketing Manager

Job Description

Roles and Responsibilities:

1. Develop and present customized digital marketing strategies that align with client branding objectives, driving measurable improvements in sales and revenue.

2. Support client business growth by delivering regular performance insights, data-driven recommendations, and strategic course corrections based on target metrics.

3. Conduct ongoing market research to identify emerging trends, customer behavior patterns, and competitor activities, translating findings into actionable marketing plans.

4. Design and execute localized and niche marketing campaigns (social media, email, SEO, content), ensuring timely delivery and alignment with client goals.

5. Lead post-campaign performance reviews to analyze results, capture learnings, and implement process enhancements for future initiatives.

6. Identify and pursue new business opportunities, expanding the client portfolio and deepening existing relationships through upselling and cross-selling digital services.

7. Provide expert advisory on digital marketing levers, including social media strategy, email automation, SEO, and analytics to help clients achieve competitive advantage.

8. Monitor campaign KPIs rigorously and prepare comprehensive performance dashboards with actionable insights to guide future marketing decisions.

9. Collaborate closely with internal teams (design, development, sales) and external stakeholders to develop cohesive strategies aligned with business objectives.

10. Build, mentor, and lead a cross-functional team of content writers, SEO specialists, graphic designers, and web designers, while actively participating in recruitment and talent development.

Skills and Qualifications:

Relevant formal qualifications preferred not mandatory.

Minimum of 5 years of relevant experience required. Candidates with exposure to multiple domains is desired.

Must have exposure to digital marketing as well as conventional marketing.

Strong leadership and people management capabilities, with experience in recruiting and building teams.

Analytical mindset with the ability to translate data into compelling business narratives.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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