Digital Marketing Manager

Job Description

Responsibilities

• • Responsible for managing Google, Facebook, Instagram, and other owned channels for performance marketing.
  • Work closely with the team leads to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends.
  • Create, execute and optimize campaigns end-to-end on various channels to maximize ROI.
  • Create and manage link-building strategies, content marketing strategies, and social media presence.
  • Innovate and present new marketing opportunities and strategies focused on customer acquisition.
  • Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on regular basis and prepare performance reports
  • Work towards growing the product via online PR, Influencers, Sponsorships, etc.
  • Create, launch and manage email campaigns for mass emails, database, and internal users.
  • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
  • Proficiency with on-site and off-site SEO strategies and best practices.
  • Ability to implement backend technical aspects of SEO such as metadata, redirects, image alt tagging, sitemap generation, robots.txt, error testing, etc.
  • Experience with paid advertising and SEM including management of Google Ad campaigns.
• – Social Media Management – experience creating publishing engaging content and managing channel followers.
• – Experience working on Google Analytics – setup, configuration data analysis.
  • Proven track record of delivering tangible results on improving ranking, traffic, and conversions.
  • Should possess excellent analytical thinking, communication, and writing skills.

Required Skills

• Full training will be given for the work, but you have to be equipped with the following skills –
  • A degree in Marketing, Business Administration, or a related field.
  • Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, PPC, SEO, social media, and other digital channels.
  • Solid expertise in the campaign and channel analysis and reporting, including Google Analytics experience.
  • Must possess excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
  • Must be a highly goal-oriented individual with excellent communication skills.
  • Strong aesthetic skills with the ability to combine various colors, fonts, and layouts.
  • Open minded, curious and a strong problem solver.
  • Ability to manage and lead a team of content writers, designers, SEO and digital marketing executives.

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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