Digital Graphic Designer

Job Description

Responsibilities

• Own Email Design Across Flows and Campaigns: Lead the redesign of all existing lifecycle email flows to reflect the new brand system, and take ongoing ownership of continuous design and iteration across flows as the brand evolves. Design weekly campaign emails with a high bar for typography, hierarchy, pacing, and thoughtful visual restraint. Develop reusable, modular email templates that enable fast production at scale without sacrificing craft.
• Design for Organic Social: Partner with Brand to design organic social content in alignment with evergreen storytelling and launches, helping to maintain a consistent visual brand voice across organic channels.
• Design for Paid Social: Design paid social creative, translating brand and campaign strategy into assets built to perform. Bring an understanding of how to express the brand within the conventions of each platform — flexing tone, pacing, and format to prioritize scroll-stopping, sales-driving creative while staying recognizably on-brand. This work will be done alongside other external creatives and designers also contributing to paid; strong collaboration skills are needed to bring a cohesive suite of assets together across contributors. Partner with Growth and Lifecycle to iterate quickly based on performance.
• Build and Maintain the Figma Design System and Component Library: Translate the brand identity into a fully systemized Figma library, including a component library, design tokens, typography styles, color systems, and iconography. Document and maintain the system so that it is accessible and usable by cross-functional teams. Evolve the library as new surfaces, campaigns, and product lines emerge.
• Expand and Evolve the Brand Identity: Apply the visual identity across new and existing digital surfaces with consistency and intention. Identify opportunities to strengthen and extend the brand system as the company grows. Partner with the Creative Director to push the visual language forward in a way that feels fresh, cohesive, and ownable.
• Enable Creative and Cross-Functional Teams: Partner with Lifecycle, eCommerce, Growth, and Brand to deliver design that performs and resonates. Provide design direction and assets that empower the broader team to move quickly while maintaining a high standard of quality and brand cohesion.
  

Requirements

Qualifications & Skills

Experience

• Bachelor’s Degree or equivalent work experience in design
• 4–7+ years of experience in brand or visual design roles
• Deep expertise in Figma, including building and managing design systems and component libraries
• Strong portfolio of email and social design work — lifecycle flows, campaigns, and template systems
• Experience designing for paid social, with an understanding of how to adapt brand expression across platforms while driving performance
• Comfortable collaborating with external creatives/agencies to align on a cohesive visual output across contributors
• Experience applying and evolving brand identities across digital surfaces
• Video editing & motion graphic skills are a strong plus, in support of email, social, and paid channels
• DTC, consumer, or startup experience preferred

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