Digital Analytics Specialist

Job Description

Responsibilities Include:

You will be responsible for maintaining and enhancing Cochlear’s digital analytics framework, developing reports, visualizing performance metrics, and ensuring compliance with data privacy and IT security standards. This role involves working with tools such as Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker to manage and extend digital tracking infrastructure across Cochlear’s online properties. You will collaborate closely with cross-functional teams, including product and consumer marketing, digital marketing, user experience, marketing automation, IT/web development, privacy, legal, quality, and external advertising agencies.



Key Responsibilities:

• Maintain and enhance Cochlear’s digital analytics framework and reporting infrastructure.
• Develop and visualize performance metrics to drive optimization of digital marketing campaigns and user engagement.
• Ensure compliance with data privacy and IT security standards across digital marketing and analytics activities.
• Manage and extend digital tracking infrastructure using tools like Google Analytics, Google Tag Manager, Google Campaign Manager, and Looker.
• Collaborate with cross-functional teams, including product and consumer marketing, digital marketing, user experience, IT/web development, and external agencies, to support digital analytics needs.

Are you interested in this position?
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