Data Scientist (Digital Marketing)

Job Description

Responsibilities.

• Building and improving innovative solutions to business problems – such as behavioural modelling, customer insights, and segmentation, A/B testing, campaign analysis, and self-service analytics solutions
• Reviewing customer data to identify trends and opportunities for the marketing teams and wider business to support business initiatives
• Growing your skill set and analytic capabilities, as well as helping other team members do the same in our innovative and collaborative team environment
• Creating, automating, maintaining and monitoring statistical and machine learning models, and other practical, user-friendly data products as needed
• Presenting analyses, experiments, and model outcomes clearly so technical and non-technical stakeholders can act on them

Must haves – please do not apply without the below!

• Australian Citizenship or Permanent Residency Status
• Prior experience leveraging SQL, Python, Excel etc. to turn data into insights, models, or decisions.
• Proven ability to present findings in user friendly visualisations and communicate with various levels of technical & non-technical stakeholders
• Understanding of databases and ability write complex SQL queries.
• Experience applying statistical or machine learning techniques to real business or customer data to drive actionable insights and business impact.
• A desire to learn new things & help others in their growth.
• Excellent problem-solving skills & ability to think outside the box.
• Excellent written and verbal communication skills; ability to simplify the complex into something understandable and insightful.
• Project management skills & ability to manage multiple projects at once.
• Ability to thrive in an autonomous, fast-paced and changing environment.
• A University degree in a quantitative discipline e.g. Math/Statistics, Engineering, Computer Science, Econometrics, Actuarial etc. or to at least enjoy working with numbers
• A good sense of humour, as all good analysts know 73% of all stats are made up on the spot

Nice to have but not required.

• Experience using Tableau (or any other BI platform) and an understanding of best practices in visual design.
• Experience in Google Analytics, Google BigQuery or web log based data collection and analysis
• Experience working for a digital publisher or marketing or ecommerce organization, and/or knowledge of digital marketing (SEO, SEM, Display, Social), web design and development, ecommerce, and user flows

Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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