Data Analyst & Tracking Specialist
Job Description
Responsibilities
• Build, implement, and manage advanced tracking setups through Google Tag Manager, including both web and server-side container configurations.
• Configure and validate conversion tracking across paid media platforms such as Google Ads, Meta, TikTok, and other digital advertising channels.
• Set up and maintain native pixels, Conversion APIs, and other tracking methods to improve campaign attribution and data accuracy.
• Manage GA4 configurations, including custom dimensions, custom metrics, enhanced measurement, event tracking, and cross-domain tracking.
• Develop and maintain clean, client-facing dashboards using Looker Studio or platform-native reporting tools.
• Create reporting systems that focus on meaningful business outcomes, ROI, and performance insights rather than vanity metrics.
• Audit existing client analytics accounts to identify tracking gaps, broken tags, attribution issues, and data inconsistencies.
• Troubleshoot tracking problems, resolve data discrepancies, and ensure measurement setups are reliable across multiple accounts.
• Define and work with custom data layers to capture key website actions, dynamic events, form submissions, and conversion points.
• Support API, webhook, and CRM-related integrations to ensure conversion data passes correctly between websites, CRMs, and advertising platforms.
• Translate technical data findings into clear, concise insights for account teams and clients.
• Monitor data quality and proactively investigate performance drop-offs, tracking failures, or unexpected changes in reporting.
• Ensure tracking implementations follow privacy standards and adapt to modern data limitations such as iOS changes and browser restrictions.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
#GraphicDesignJobsOnline
#WebDesignRemoteJobs
#FreelanceGraphicDesigner
#WorkFromHomeDesignJobs
#OnlineWebDesignWork
#RemoteDesignOpportunities
#HireGraphicDesigners
#DigitalDesignCareers
# Dynamicbrand guru
